TURIN
SEPTEMBER 21th/23th 2023

WORLD TOURISM
HALL

for World Heritage Sites

Workshop B2B September 21nd 2023

Specialized in responsible and sustainable tourism, aimed at Unesco Heritage Sites and in tourism in Destinations of Excellence

As part of the World Tourism Event 2023, an important B2B workshop will be held on Thursday September 21nd.

The workshop is a great opportunity to promote slow, emotional, and conscious travel aimed at enhancing the cultural tourism excellence of UNESCO sites.

Buyers will be selected and invited to participate in the 2023 edition based on their real interest in promoting UNESCO sites. They will include Italian travel agencies and tour operators as well as tour operators from China, Norway, Sweden, Finland, Denmark, Spain, France, Belgium, The Netherlands, Germany, Austria, Switzerland, Israel, the United Kingdom, The United States of America and Japan.

Tour operators participating in past editions have always shown great interest in creating easily accessible, attractive, and competitive itineraries in compliance with the principles of sustainable tourism. On the other hand, the strategic and environmentally friendly business offers being proposed confirm the role of sustainability as a crucial determinant of the competitiveess of UNESCO sites as tourist destinations.